Over the past few weeks I have started to get more serious about online marketing and set a Twitter account and a business Facebook Page for Solar Dave. I really like that, the image, the branding, and solar plus sustainability is what my business is about. Solar Dave defines THAT well. But I am finding that as much as I like it, Solar Dave does not define ME well. I am about much more than that, and as I do things with Twitter and a Facebook page, etc. I don't want to be limited by that. How many would follow or fan me if I was just about solar all that time, I want to be more diverse than that. I want to use those platforms to promote not just Solar and sustainability, but simple living, walkable communities, my take on ethics, justice, kindness, making the world better, humanity, beliefs, etc. Perhaps with a fun tiki twist. Ever since I was a kid I have loved Tiki and the lure of the South Pacific, it's colorful, fun, exotic, and the Polynesians have lived far simpler lives, in greater harmony with nature. That fits my values well. So I will make my "brand" Tiki Dave not Solar Dave. That may not be as good for business, but as I prefer a simpler life and don't have ambitions for a lifestyle of wealth, but one that's far more about contribution and making the world better, that's OK! I don't think that I will totally give up Solar Dave, that's good for business, but Tiki Dave is more about me, so I think I will do much more with that. So I need to redo Twitter and my Facebook Page, I also think I need to go get some more tropical shirts!
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