We very much live in a consumer culture and for the most part people buy what is advertised and sitting on store shelves, or on Amazon. With few other clear or convenient available choices.
We also live in a world that we are literally consuming to death, our death if we don’t change how we consume. The problem is that it is very hard to compete with big corporate players to offer more sustainable and better products and services. To go big, be visible and compete with already very large and very established players costs tens to hundreds of millions of dollars. Which gives well established companies very little incentive to really substantially change and offer truly better products or services than the ones they are already making such great profits from. There is one thing that disrupts this very effectively though, something that can offer better products and services at a very low cost of entry and end up disrupting or taking so much market share that the established big companies have to change themselves or lose profits. That thing is person to person marketing, also called Network Marketing or Multi Level Marketing. Because of this disruptive model big established companies have had to change their offerings or lose substantial market share and profits. A few notable examples:
This type of marketing when done right can help change the world of consumer products and services for the better, far more effectively than anything else I can think of, that is why I am a network marketer. I was first introduced to Multi Level Marketing MLM through my parents as a child, and it was because of health issues that I had with the major brand cleaning products mom bought in stores. A friend suggested that mom try some products from an MLM company the friend was involved with , they did a good job, I had no allergic reaction to them, and my parents went on to build a pretty decent business with that company. I saw what they did and loved the idea from the start, but I prefer a simple life and am not overly driven by the desire for material goods like big homes and luxury cars. (Travel is another issue, though, I do enjoy traveling.) I have never been driven to succeed in anything to obtain a luxury lifestyle, I am more driven by purpose, the desire to make a difference. That said the most money that I have ever made in my life, by far, was with an MLM company, not any job. It also provided me with time flexibility at the same time, which was absolutely wonderful. The company that I did very well with was also very purpose driven. (Sadly they lost their way and got short sighted which caused the business to collapse) For many years since I have sought another company that aligned with my values, concerns, and purpose which really all comes down to sustainability for me. I know above all else that if we don’t become sustainable in how we live on Earth, the Earth will not continue to support our life. Over the years between then and now I tried many other MLM’s and as none where the right fit, I largely did it just for the money so that I could have time/money to do something else that fit me better. That did not work, total waste for me. Many of those companies are in my opinion excellent. But for me, in the back of my mind with all of them regardless of whether it was personal development, nutrition, greeting cards, or even equal access to justice, a hugely important cause, if we aren’t living on this planet in a way that is sustainable for future generations, really what's the point? Well a few years ago I ran across a company named Viridian that was promoting sustainable energy and that got my attention, as energy one of, if not the biggest issues for sustainability, it’s in all parts of our lives, home, work, social, travel, energy is a part of virtually every aspect of our life and has a huge carbon footprint. So I joined as an associate but I was not in any of their market areas and had no real contacts in any of their market areas. This type of marketing succeeds best in disrupting large corporations due to it's personal nature, reaching people you know. So I did nothing. But over these few years they have done tremendous things. Improving their offerings, including adding solar, and more market areas (still not to mine) Creating a great culture that promotes sustainability and making the world better. Reducing our carbon load on this world by over seven billion pounds (so far) I love this company what they do, what they are about. I knew one day the time would come for me to stop sitting back and get involved. That time has come. I have known for sometime that this was not going to be just an energy company, it’s a sustainable lifestyle company. Their purpose is to promote and encourage more sustainable living. I knew that there would be other services and products beyond energy, and I was right! That said the new area Viridian is launching into really surprised me, it is travel! At first I was like ?!?! but it makes since as travel has the largest carbon impact of any industry. It is also something people love to do and want to save money on, so they can do more! (I KNOW I DO!) It is also something that can be life and world changing. I will not get into all that here, there are video’s and resources I can send you to that explain it far better than I can here and this is already too long! What I will say quickly is that Viridian’s success in the last seven years has already forced other energy providers to offer more sustainable energy options to customers. Not only will that impact continue to grow in current and new energy markets for this company, but now that impact will spread to the much larger Travel industry, and who knows what industry they will take on next! This is exactly what needs to happen to disrupt the current offerings of major, established corporations. It puts change into the hands of the customer, you and me, and this is what I want to be part of. This is what I have been searching and waiting for. Making a difference and living a legacy of a more livable and sustainable world for future generations. I hope it fits and excites you too! One of the great things about MLM is that it can be done very part time and lead if you want to put the effort in, to something full time, possibly bigger than you can dream right now. You don’t need any skills or experience to start, there is help and training for all of that. You can not get fired, you can quit or not do enough to earn anything, it’s your choice. It’s not get rich quick (that misconception is a whole other subject) It takes real work, but the rewards both tangible and intangible are worth it. If this ignites your passion, fits your values and your purpose, please contact me to learn more and see if it’s a good fit for us to work together to change the world! David Blood Independent Viridian Associate 941-586-9959
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